Posts by William
Your website has three seconds. Here’s how to spend them.
Visitors decide whether to stay before they’ve read a word. Here’s what we put in those first three seconds — and what we ruthlessly cut.
Read MoreSEO isn’t dead. It just stopped falling for shortcuts.
Every year someone declares SEO dead. Every year, the businesses doing it properly quietly collect the traffic. Here’s what ‘properly’ looks like now.
Read MoreThe homepage is overrated (and other things 20 years taught us)
We’ve been building websites since 2006. Some lessons took us a decade to learn. Here are a few we’d have liked to know on day one.
Read MoreGoogle Ads without the money pit: a field guide
Google Ads can be the fastest route to new customers — or the fastest way to set fire to a budget. The difference is usually in five settings.
Read MoreSounding like everyone else is costing you customers
“We’re passionate about quality and customer service.” So is everyone. Here’s how to find a voice that actually sounds like you.
Read MoreWebsite aftercare: the boring bit that saves you thousands
Updates, backups, security checks. Nobody gets excited about them — right up until the day they’re desperately needed.
Read MoreLocal SEO: how to win the map in your own town
For local businesses, the three listings under the map are the most valuable real estate on Google. Here’s how to earn a spot.
Read MoreOnline shops that actually sell: seven things we always fix first
When an online shop isn’t selling, the problem is rarely the products. It’s usually one of these seven things.
Read MoreAccessibility is just good design. Full stop.
An accessible website isn’t a compromise or a box-ticking exercise. It’s a better website for everyone who uses it.
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